You’ll also be able to see where it’s exceeding expectations and then throw some more effort into those areas to further increase your results. In fact, research from the Content Marketing Institute found that the majority of B2B marketers are looking to increase content creation. Home » Blog » Content Marketing » 4 Content Marketing Mistakes to Avoid (and What to Do Instead) It’s true: content marketing is one of the best ways to bring in new leads. Taking Audience for Granted Figure out where your target audience consumes content and how they interact with it. This is what I’ll be covering in this blog post. The commercial infers some very explicit acts between the man and his wolf pack, and they content isn’t safe for work. After his wild antics created controversy in the media and among neighbors, Paul was let go from his Disney contract. What value does it give them? Example: www.neilpatel.com. Fill out a form? Before you publish content, make sure it’s something you want everyone to see. You want to make sure you are also adding structure with headings and sub-headings, creating a descriptive title and URL, adding relevant images, and more. Focus your content on your brand and business. 1. I'm determined to make a business grow. Although content marketing is a long-term strategy, there are still many businesses that expect instant results or expect to “go viral”. Getting political can create a furor over your brand. Of course, there are risks to building a team as well. Another one of the most common content marketing mistakes to avoid is promoting content one time and then letting it sit. Content marketing is the backbone of every SEO marketing campaign and businesses in the digital information age are investing heavily in it. Being too promotional, and especially being too promotional too soon, comes across as abrasive, pushy, and it doesn’t leave people with a positive experience with your brand. If it’s outdated or has a poor user experience, it’s not going to leave a good impression and could even drive people away! Is your content marketing strategy working for you? PewDiePie was recently hit with a DMCA takedown notice by Firewatch, a game he streams on his popular YouTube channel. By implementing these tips, you can save your content marketing strategy. Avoid these content marketing mistakes at any cost. Then, you can use those insights to make improvements or switch up your tactics to improve its performance. You’ll be able to tell whether your content met the goal, how well it did or didn’t meet expectations, and also determine how to improve in order to keep growing. Figure out who your target audience is, what their big problems and pain points are, what they care about most, how they like to use social media, etc. It’s tempting to jump in and start content marketing yourself. With these analytics reports tied into your Salesforce and other analytics, you’ll see a broad picture of your marketing ROAS. aPHRi™ | Associate Professional in Human Resources – International. Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. Broker Min. But, writing well isn’t enough. 10 Content Marketing Mistakes to Avoid January 25, 2020 If you’re on your internet marketing A-game, or you want to improve your internet marketing strategy, you probably already know that simple keyword stuffing and paid advertising are going the way of the dinosaur. Another major faux pas during the 2016 election was Uber’s CEO discussing politics. While some topics are evergreen and attract attention consistently throughout the year, others vary in popularity. Home | The Mind Blog | 11 Common Content Marketing Mistakes to Avoid. If you underestimate your audience, you create the Kendall Jenner Pepsi fiasco. Don’t try to disguise marketing — create genuinely useful content. Do they respond well to email? Contents. Partnering with other brands to create content is a great way to leverage both of your platforms to create a win for everybody. Read More You’re likely to like someone who shares that interest, so keep that in mind. Make sure it’s a stance you’ll be proud of in 20 years because people will remember it. Let's have an one-on-one conversation You’ll still have to revisit and update evergreen posts every now and then, but you won’t have to worry about them becoming obsolete when the news cycle changes. The first disadvantage is that your reader will get distracted. and then craft your content around that. Spelling and Grammar mistakes These types of mistakes can badly damage your content marketing and your reputation. Your email address will not be published. If you find content stolen from you, the easiest way to have it removed is to file a DMCA notice. Monthly Marketing BudgetUnder $750$750 to $1,500$1,500 to $5,000$5,000 to $10,000$10,000 to $25,000$25,000 to $50,000$50,000 to $100,000Above $100,000 We want to create a plan that works within your budget Take Cinotti’s Bakery’s Hurricane Irma doughnuts. Content marketing is often time-sensitive. Everybody wants to start a blog, run some commercials, get a podcast going, start a YouTube commercial, and be active on social. Slack is a cloud-based messenger system that allows us to communicate securely with whomever necessary. If the main goal of your content is lead generation, then perhaps the KPIs would be metrics like downloads, form submissions, calls, etc. How do you ensure that your content marketing strategy is effective? For example, check out the United States Census Bureau information at USA.gov. Some may find it tasteless to mock a natural disaster that ruined so many lives. Why should they care about it? In January 2017, Lyft app installs surpassed Uber for the first time. We want to create that works for you business size Although they’re not seemingly direct competitors, Heineken’s response signaled an obvious shift in tone and sales for both companies. There are some steps you can take to stop people from stealing from you. It features the actor going on wild adventures that take him to the wilderness where he makes a wolf family. Taking a stance on such a personal subject was hard for me. Research, timing, and content are important factors that can be misused if not fully understood. I have a simple system I use to ensure I’m sourcing any content I reference from other sites. It’s caused quite the controversy with fans of the game, who took to Steam to give it bad reviews over the incident. Any studies or research you come across that counters information in this database is likely incorrect. While it may have raised a few eyebrows, it’s too lowbrow for some. If it becomes too outdated, it’s not a quality piece of content anymore. Even several years after the Boston Marathon attack, Adidas caught backlash for a tweet congratulating survivors. If you want my team to just do your marketing for you, 13 Embarrassing Content Marketing Mistakes to Avoid at All Costs, You're moments away from growing your traffic, We want to create a plan that works within your budget, We want to create that works for you business size, research from the Content Marketing Institute, U.S.Bureau of Labor statistics at BLS.gov, letter about the 2016 Presidential election, reputation for customer service was tarnished, Cinotti’s Bakery’s Hurricane Irma doughnuts, backlash for a tweet congratulating survivors. This provides some background on basic population demographics. Everything you put online is available to steal. Get ALMOST 50% OFF on Content Writing Course +91-9034229196 +91-8595691967. If you’re a new marketer, this may be quite scary to you. One of the smartest investments that you can make in your company is content marketing. It’s a great way to reach your audience and build your brand image organically. If you’re just starting out in content marketing, things can get hectic. Login Free Class. This article pointed out a few others who made their own mistakes. Use them. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. I don’t cause stress and don’t want my brand associated with it. A piece of content can be well-written and still be considered “poor quality”. It also sparked the reputation management industry. Your content is going to be online, so search engine optimization (SEO) is an important consideration. It finally became too much, and the Internet fought back with a #DeleteUber campaign. That’s a lot of directions in which to focus your time. This site uses Akismet to reduce spam. Many marketers – even people who are experienced – make mistakes that can bring a campaign to its knees. That’s why Disney is so protective of its stars’ reputations. 10 Content Marketing Mistakes to Avoid. What website should we analyze? But, jumping into content without doing some research first can mean that your content misses the mark completely. Using measurement and testing in this way allows you to continually improve your content and get the most of the content itself as well as the effort, time, money, etc. Another common mistake is giving up too early on your content. Starting this kind of fight isn’t worthwhile for either brand. Plenty of content marketers have grown successful businesses and they have the experience to help you avoid mistakes. Source. Producing poor quality content is one of the biggest content marketing mistakes to avoid. But that’s how to stop people from stealing your content. Because I have remote workers, I use tools like Slack to communicate with them. You're moments away from growing your traffic Before publishing any content, make sure you’re ready for it to be a permanent part of your brand. Your content should engage human readers and also have a good chance of showing up in search results too – including good SEO practices on your content can help your content do that. The Digital Millennium Copyright Act was enacted by the government to allow creators control over their content. With the right followup plan, you can keep in touch with them on their terms. The first and most obvious content marketing problem is the complete lack of a plan. Knowing what path you want them to follow next doesn’t guarantee that they’ll take it, but it certainly makes it easy for the people who are interested to convert into leads. My only question is, will it be yours? There isn’t one right way to do content marketing, but there are definitely content marketing mistakes you should avoid. Of course, it’s not new technology, but mocking these toys could turn these people against you. If you want to invest in content marketing in 2019, you should know what to pay attention to. CTAs provide a logical next step for potential leads to follow. Content marketing is a long-term strategy, so your promotion should be as well. You can’t accept anything less than high-quality, relevant, valuable content. Consider this commercial for the Toyota’s Rav4 featuring actor James Marsden. Unless you have some data to back up your assumptions, the content you create could be irrelevant. Also, the American Psychological Association found the 2016 election to be a major source of stress in this country. [ratings] Top 10 Forex Brokers. There are many challenges to deal with until you create a successful content marketing strategy, so it’s time to start improving the chances of reaching the set goals by eliminating any common mistakes. Your work does not end after publishing a content. But, if you don’t provide next steps, your content could fall flat and leave potential leads on the table. But, it does make sense to continue to share it every now and again and continue to do some targeted outreach for it. The fact is, we don’t know how many statistics are made up because there are a lot of them. Content that is inconsistent with your brand or doesn’t match your brand messaging can also put potential customers off. If you steal other people’s content, you’re likely to receive a DMCA notice of your own. Superficial Approach to SEO; 3.1 Neglecting The Keyword Research; 4. But while content marketing is an integral component of an effective online marketing program, common pitfalls exist. If content is allowed to become outdated, it’s less relevant and less useful, which means it’s not going to perform as well. It all depends on your target audience and how they like to be communicated with. It’s also extremely profitable if you do it right. Followup could be a simple email newsletter, an autoresponder series, manual outreach, something else, or a combination. In fact, Lyft has been on the upswing and has gained market share ever since. Don’t make the mistake of allowing any off-brand content to overshadow your true brand. Try to think about what kind of material will be interesting to your readers at every moment in time and deliver that content accordingly. Content marketing comes with a wide variety of significant potential advantages. 1. The reason Disney had to sever ties with both YouTube was that they pushed the boundaries too far. Promoting your content one time and then ignoring it is a good way to lose out on a lot of potential growth. If you want my team to just do your marketing for you, click here. If it’s underperforming somewhere, analyzing the data you have can help you identify some potential reasons why. Blog posts, short videos, checklists, slide decks, and more can all be created on topics related to the main piece of content you created in order to continue to promote it and support efforts. What’s your name? You can see inbound traffic from your page for conversions, but you want to know the traffic of your guest post. Sure, you might get lucky and some people may stumble across it. It’s nice to see entrepreneurs rushing to rebuild from the devastation, but is this really the way? Despite being a popular star for brands with a net worth of over $20 million, it had to sever ties. I hope you enjoy reading this blog post. Disney learned this lesson the hard way when it had to cut ties with two of its popular Internet stars. If the goal of your content is brand awareness, then KPIs might be impressions, visits, time on page, shares, etc. I relieve stress for companies and that’s the type of content I create. These reporting tools are great, but not every platform has them. Content that is geared towards people who aren’t familiar with you or aren’t quite ready to buy yet can come across as poor quality if it’s too promotional. However, it’s important not to go too far. Content marketing is one of the most popular forms of digital marketing. Businesses, executives, and entrepreneurs constantly create content, but it’s important to stay on brand, or you’ll be remembered for the wrong reasons. Strategically repurposing your content is a great way to identify opportunities for supporting content and create them. Content marketing is an ocean and businesses do struggle with being able to do content marketing appropriately. Jumping on the bandwagon and publishing content without research, however, can have disastrous results. Avoid these content marketing mistakes at any cost. Your email address will not be published. What’s your email address? It’s important to take a stance when creating content. Save my name, email, and website in this browser for the next time I comment. This can be done through Google Webmaster Tools. Before you publish any content where you take a stance, make sure it’s one you want to take. Content marketing mistakes can prove to be lethal to not only your sales but your brand image too.. About 90% of B2B companies alone utilize content marketing according to the Content Marketing Institute. Because of Slack, I’m able to stay organized and communicate directives to my team. Otherwise, your brand may end up being remembered for all the wrong reasons. Copyright © 2020 MIND Development & Design, LLC All Rights Reserved. Although an innocent enough prank in context, Disney already fights rumors of its founder being anti-semitic. Avoid these mistakes by respecting your audience’s intelligence. Media, educational, and government websites are great places to double-check facts and figures before using them. A common misconception is that content marketing is only appropriate for outreach and lead generation, but the truth is that content can help brands create … CEO, Eyeflow. Content marketing offers several potential benefits to your business. Sure, we can learn from our mistakes. In fact, I’d say it’s one of the most effective marketing strategies available to us today. I have to find out on my own. Revenue$0 to $3 million$3 to $10 million$10 million to $50 million$50 million to $100 millionAbove $100 million What does this content provide to your target audience? To avoid making content marketing mistakes and encountering pitfalls in your line of the campaign, always consider planning in advance. Producing poor quality content is one of the biggest content marketing mistakes to avoid. Doing Anything Without Clearly Defined Audiences; 2. People love to see justice unfold before their very eyes. After a prank video, a public backlash started. How do you know if your content is making a difference for your business? It takes a team of professionals to keep all of these marketing initiatives running. Save my name, email, and website in this browser for the next time I comment. Avoid these mistakes by respecting your audience’s intelligence. Here are some common content marketing mistakes to avoid: The key to any good piece of content is connecting with your target audience and offering something of value. If you thought you'd have a stronger online presence by now, you may be making one (or all) of these mistakes. The only way to answer that question is to measure results and analyze the data available. It seems like everybody’s into content marketing these days. Without these analytics, you’re flying blind and can’t quantify the success or failure of your content marketing efforts. Knowing why you’re creating the content, what you hope to gain from it, and how you’ll measure the results helps keep your content valuable for your business as well as potential customers. Less than 1% of content goes viral, so it’s a misstep to assume or expect that your content will. Content marketing campaigns can center around infographics, videos, eBooks, white papers, and more. You do want to be prepared in case your content is popular, so the increase in traffic doesn’t crash your website. Which social media networks do they use and how do they use them? According to Internet World Stats, there are over 320 million Internet users in North America. It’s happened to me a few times when I took controversial stances. Deposit Content Marketing Mistake 2: Ignoring Video A large number of corporate marketing departments are overwhelmed by demands on their time. Keep your eyes and ears open and only follow trends if they make sense for your brand. Content marketing, SEO, and more is all about relevant, quality content that provides value. After all, what you think your audience cares about may not be what they actually care about. If they do, they don’t always offer them. Blogging certainly helps your business. Top 3 Worst Content Marketing Mistakes (and How to Avoid Them) Top 3 Worst Content Marketing Mistakes (and How to Avoid Them) Phil Laboon. Design, LLC all Rights Reserved this browser for the first time by July 2017, Lyft app installs Uber... Mock a natural disaster that ruined so many lives Association found the 2016 content marketing mistakes to avoid to be powerful! 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